Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, January 22, 2008

Maps

Well, here's something I am not proud of doing but I think I have to, especially because my editor told me to - that's my wife.

So on the addendums I have been working on, I have been updating the maps to reflect the addition of the missing playground. You know, putting it on the map and adding the streets, etc. Of course, as in the original maps I had done for the book, the map page also lists every playground, its location, and its rating. PLUS, it is all in color now.

Now, anybody can download the map even if they didn't buy the book. I don't have some insane registration process to get the download. I just don't know how to code that into the web site and what a logistical pain that would be. 

So with the new colored map, you pretty much have an entire city with all its playgrounds and their ratings in your hands without spending one penny. And that is actually just fine with me. 

BUT - and here's the rub - I am planning to sell those playground brochures (a map and photo of each playground in their city) to their respective park and recreation departments. Well, why would the city want to pay for something that is already free on my site? Darn it.

So I am left with a marketing choice, which always puts the audience at a disadvantage, and had to leave the maps off the downloadable updates. Hopefully, IF the cities buy their brochure then you can download the brochure with the color maps at that point. But in the meantime, you'll have to put your own little stars marking the playground on the maps in the book. Sorry.

Wednesday, August 1, 2007

Parents and Kids Magazine


I just received an August copy of Parents and Kids Magazine from their editor, Heather Kempskie, with a nice handwritten note on the cover saying "enjoy Pg. 3!"

Hey! That's my book!

They were generous enough to include Playgrounds of the North Shore, 2e, in their August PK Picks book recommendation section.

Yeah. The first publicity for the second edition.

Sunday, July 1, 2007

Mothers groups

Doing a search on "Playgrounds of the North Shore" brings up not only my web site, but North Shore Mother's groups.

www.northshoreparenting.com

I feel like I'm intruding on the groups, but I try and mention my book to them so that they have a great reference. It's the sales part of self-publishing. . . and I hate it. But really, I do want these groups to know about my book because it IS a great resource for them. Heck, they can just buy ONE and share the book around.

No matter what, I still feel salesy.